Rock Hudson plays artist Antiochus 'Tony' Wilson
Arthur Hamilton (played by John Randolph) is a middle-aged man whose life has lost purpose. He is disengaged at his job as a banker, and the love between him and his wife has dwindled. Through a friend whom he thought had died years earlier, Hamilton is approached by a secret organization, known simply as the "Company", which offers wealthy people a second chance at life. The Company, in the person of Mr. Ruby (played by Jeff Corey), interviews Hamilton, and resorts to blackmail to convince Hamilton to sign on, foreshadowing the unfortunate consequences of accepting the Company's assistance.
The Company fakes Hamilton's death for him by means of a phony accident and a corpse disguised as him. Through extensive plastic surgery and psychoanalysis, Hamilton is transformed into Tony Wilson (played by Rock Hudson). As Wilson, he has a new home, a new identity, new friends and a devoted manservant. The details of his new existence suggest that there was once a real Tony Wilson, but what became of him is a mystery.
The remainder of the film follows Wilson as he copes with the consequences of his new identity. Relocated to a fancy home in Malibu, California, where he works as an already established artist, he commences a relationship with a young woman named Nora Marcus (played by Salome Jens) and for a time he is happy, but soon becomes troubled by the emotional confusion of his new identity, and by the exuberance of renewing his youth. At a dinner party he hosts for his neighbors, he drinks himself into a stupor and begins to babble about his former life as Hamilton. It turns out that his neighbors are "reborns" like himself, sent to keep an eye on his adjusting to his new life. Nora is actually an agent of the Company, and her attentions to Wilson are designed merely to ensure his cooperation.
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